Tags: share this, trends
Econsultancy are running an Search Engine Optimisation (SEO) PR Training Day, with Jeremy Spiller, on 17th March 2010.
An important element of search engine optimisation is to build relevant links but many organisations and agencies risk damaging their reputation through unethical link building practices. This workshop focuses on how PR communications and brand engagement can help improve natural search engine visibility whilst managing online reputation.
Delegates will learn how Online PR and social media marketing can be integrated into a search marketing strategy. They will learn how to create a SEO driven online PR campaign, select the appropriate tools and develop compelling brand or business ‘social objects’ and ‘social currency’ to trigger conversations and manage reputation.
“Lots of new PR and SEO ideas from this workshop. Very inspirational.” – A. Hall – Avanquest Solutions
Tags: e-consultancy, Jeremy Spiller, PR, SEO
My favourite story, from way back, was my local development agency telling me the Internet would never catch on – when I proposed electronic publish in 1995. Sadly some believe that this is still the case. Like it or not, how we receive our news and other important information has changed.
I’m 50 years old and now read the papers on a Sunday to get a more in depth view of what has been happening during the week. The rest of the time I have BBC News 24 or Sky, or the BBC Scotland Website, or numerous RSS feeds from a variety of newsfeeds. Scottish Enterprise, local councillors and other government agencies keep me up to date on Twitter and so on. Now, I may be more Internet savvy than others but I am far from being alone.
The young adults of today get the bulk of their info from their mobile phones and the Internet. As they enter the workplace they will expect to see similar facilities available to them at work. Let us move forward instead of back.
I suppose you could say that it’s evolution – people will always need news and views – but in a format that suits them. Local papers ( and nationals) are struggling to make ends meet. Sadly it can only get worse to the point were newsprint all but disappears. Watch out for electronic paper – once that is fully ready there is no going back. That is why I launched Argyll Free Press
The Times Online and The Guardian are excellent. However, if you want real innovation then step forward Scotland’s newest newspaper – Caledonian Mercury ( http://caledonianmercury.com/) it is bang up to date, features top journalists and is a damn good read.
Local papers currently fill a need but the Internet is where it is all going to happen in the very near future.
Nowhere is this more telling than at our local recycling centre. Two years ago I started counting the number of bundles of the Dunoon Observer that had been consigned to the skips. I would estimate is has doubled in that period. Just an observation you understand:o)
Tags: Argyll Free Press, Caledonian Mercury, local newspapers
This is one of the best business videos I have ever seen.
SWAG = scientific wild arsed guess – brilliant.
Tags: brilliant, E-marketing, Oxford, SWAG
BBC’s attempt to get behind the truths and myths of the youth drinking culture, in the Buckfast Code, was a bit of mixed bag.
It’s worth a watch, however, the interviewer’s attempts to elicit a negative response from young offenders should be questioned. Before the subtitles appeared I was able to identify two of the three as decedents of famous ‘traveling’ families. If you had changed the name of the drink in the question the answer would have been the same. Blame it on the booze. I would suggest these young lads had more social problems to contend with than just mere drink.
My daily rant at the t.v. came to a hault when my step-daughter pointed out that her boyfriend, at 16, was able to complete the Buckie challenge in four seconds. We’re doomed I tell ye doomed:o)
As this clip shows.
Now even the church has turned on GORDON BROWN.
Any takers?
Operation of ferry services between Gourock and Dunoon, Scotland
| Published by: | Scottish Government |
| Publication Date: | 31/12/2009 |
| Application Deadline: | |
| Notice Deadline Date: | 15/02/2010 |
| Notice Deadline Time: | 12:00 |
| Notice Type: | Contract Notice |
| Has Documents: | No |
| Abstract: | The Scottish Ministers propose inviting tenders for a public service contract to provide a ferry service between Gourock Pier, Inverclyde, Scotland and Dunoon Pier, Cowal, Scotland with the following characteristics (a) the public service contract will provide for a town centre to town centre service for a term of 6 years; (b) the contract will allow for a subsidy for passenger traffic; (c) the current timetable restrictions will be removed and the timetable will not be restricted in any way; (d) the winning bidder will be allowed to provide an unrestricted commercially-operated vehicle transport service, subject to appropriate accountancy measures and audit monitoring being put in place to prevent cross subsidisation from the passenger service to the commercial vehicle service; and (e) bidders will be free to bring their own vessel solutions, replacing the existing vessels currently operating on the route. CPV: 60610000. |
Tags: Argyll, Calmac, Dunoon, Ferry, Gourock, Western Ferries
What with family re-unions and dark nights ( I hate the winter) I haven’t been attending to this particular blog.
It’s very hard these days to keep up with the world of technology. Recent observations.
- The Bebo generation are now firmly ensconced on Facebook – this will change its dynamic as a business tool, and not for the better.
- I still don’t much care for Twitter, however, I have been introduced Tweetdeck by my good friend Laurena McKenna – its a winner.
- I have been playing about with Netvibes again but that login bit does my head in.
- The world has gone Mafia Wars and Farmville crazy. Apparently 70 million people are now invloved. Do you know anyone who doesn’t play one or the other, or both?
More later
Tags: Bebo, Farmville, Mafia Wars, netvibes, Tweetdeck, Twitter
A Creamed Cage in August. Never heard of it? What about Zinc Alloy and the Hidden Riders of Tomorrow? Still no?
Actually, they are one and the same. It’s a Marc Bolan and T.rex Album from 1974. So what, I hear you say, some old shite that nobody listens to any more. You’re almost right. I own two copies of this album. Both are vinyl copies that I haven’t played in more than 20 years. The single sleeved version was played a lot back in the day. The gatefold sleeve version which is rare has only seen a couple of outings.
Normally when working, anywhere, I need my music. It helps me concentrate and get things done. Take away my music and my attention deficit order kicks in big time – look a squirrel! Of recent weeks when working at our home office, with my partner at the next desk it has been a bit awkward. Sharron is the opposite of me – she can’t stand music when she is working , and that includes when I wear headphones. This usually means I go sulking off to the living room with the laptop.
Sharron is off site today, so I took advantage of Spotify at full volume. Normally I just let it run, but today I thought a bit of Bolan would be good. Spotify pulled up some really duff covers of Raw Ramp and Motivator by Steve Overland. Leave the guitar solos alone. Bolan wasn’t a great guitarist but I loved these solos – shame on you.
So I’m scanning and I find Zinc Alloy, selected all the tracks and off we go. Some of the songs I though were crap when I was 14 sound so much better to my (almost) 50 year old ears. I now have a new favourite T.rex album. Thank you Spotify – you’re real pal.
Truck on Tyke………………..
Tags: david farrell-shaw, listen to music, Marc Bolan, music, Spotify, T.rex, Zinc Alloy and the Hidden Riders of Tomorrow
